Title :Vimal Abraham: The Crossroads of New Age Marketing and Human Resources
Description : –
The Crossroads of New Age Marketing and Human Resources For Business Growth In this episode, we are energised to have as our guest an adventurous leader – Vimal Abraham, Managing Partner of Meraki People Private limited. Vimal draws on his memories, experiences and goals who transitioned from being a radio jockey to a banker; from tech-enabling start-ups to selling software, whilst bringing the best of marketing and sales to the forefront. Vimal previously led the global marketing operations of a $100M tech start-up. He has navigated through twists and turns in life and business, been there, done that successfully with unconscious leadership agility. Vimal is creating waves in advising tech start-ups to pivot their growth on marketing and business, whilst also drawing on Human Resources elements through the boutique advisory with his partner. We will learn about his journey and how he is building new concepts and helping other businesses and leaders thrive and grow in face of disruption and rapid change.
Name: Vimal Abraham
Title: Managing Partner and Fractional CMO
Organisation: MERAKI PEOPLE
Bio : – As a child, I had just one goal; to be a general in the army. Maybe because I was born in an armed forces family. Their uniforms looked cool!
I worked at it passionately, playing war games, planting bombs under my grandpa’s bed, and running around with a gun in my hand! Just to be clear, all made of plastic!
Come to think of it, it wasn’t too distant from what’s happening around us in the world today.
But then, as John Lennon said, life happened. While I was busy making plans, I traded my dreams for résumé virtues and let passions die for professional ambitions.
From being a radio jockey to a banker, from tech-enabling tech start-ups to selling software, and from switching to marketing from sales, leading the global marketing operations of a $100M tech start-up. Phew! More than what I had subscribed for.
Oddly the more I aimed at success, the more I was moving away from what I wanted to do. I faced the same problem as Barney Stinson: I was searching for searching. For what I wanted in life.
Just when all things career was on an auto-pilot mode, I met Viktor Frankl through “Man’s Search For Meaning” – a book that changed my perspective. I realised, like happiness, success cannot be pursued; it can only be an unintended side effect of one’s dedication to a cause greater than oneself.
So one day, I decided to hang my boots, experiment, solve problems or help someone move from point A to point B.
The last four years have been an incredible journey;
Helped Beyond 8 navigate the Zero to One journey and evolve from a concept to a viable business.
Helping my partner (in business and life) set up a boutique advisory practice.
And advise tech start-ups to pivot their growth on marketing.
But the journey to search for meaning continues.
